Schedule
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PSYC360: Persuasion

Spring 2001 Schedule

 

Day

Date

Topic

Readings

Thursday

1/25

Introduction to Course

 

Tuesday

01/30

Introduction to Attitudes

Research Methods

Persuasion diary due today

Thursday

02/01

Attitude Definitions & Structure

Breckler (1984)

Tuesday

02/06

Attitude Functions

Clary et al (1994)

Thursday

02/08

Attitude Measurement

S&B Chapter 2

Schwarz (1999)

Tuesday

02/13

Attitude Measurement

Attitude function assignment due today

S&B Chapter 3

Fazio et al (1995)

Thursday

09/15

Attitudes & Behavior

S&B Chapter 4

Tuesday

02/20

Attitude Formation & Change I

Petkova et al. (1995)

Salancik & Conway (1975)

Thursday

02/22

Attitude Formation & Change II

Krosnick et al. (1992)

Bornstein et al. (1987)

Tuesday

02/27

Cognitive Dissonance

S&B Chapter 5

Thursday

03/01

Cognitive Dissonance

Cognitive Dissonance paper due today

Stone et al. (1994)

Shultz et al (1999)

Tuesday

03/06

Self-perception theory

Bem (1967)

Fazio et al. (1977)

Thursday

03/08

Persuasion: Information Processing Approach

McGuire (1968)

Love & Greenwald (1978)

Tuesday

03/13

Spring Break

 

Thursday

03/15

Spring Break

 

Tuesday

03/20

Spring Break

 

Thursday

03/22

Spring Break

 

Tuesday

03/27

ELM

S&B Chapter 6

Thursday

03/29

HSM

Chaiken & Maheswaran, 1994

Tuesday

04/03

Persuasion Variables

Perloff (1993)

TBA

Thursday

04/05

Motivational Appeals

Gass & Seiter, 1999

Tuesday

04/10

Mood & Persuasion

Ad technique assignment due today

Wegener et al., 1995

Thursday

04/12

Audience variables

S&B Chapter 7

Tuesday

04/17

No class today – Read Kilbourne book

 

Thursday

04/19

Deadly Persuasion

Kilbourne thought paper due

Kilbourne book

Tuesday

04/24

Subliminal Persuasion

S&B Chapter 12

Wilson et al (1998)

Thursday

04/26

Influence: Science & Practice

Cialdini Chapter 1-4

Tuesday

05/01

Influence: Science & Practice

Cialdini thought paper due

Cialdini Chapters 5-8

Thursday

05/03

Resisting Influence

TBA

Tuesday

05/08

Course wrap-up

 

 

Final Exam is Tuesday May 15th, 9:00am